Ten dollars become twelve dollars

Sunday 2 October 2011, 1.35am HKT

I COMPLETELY FORGOT to tell you mugs my esteemed readers that Jusco $10 Plaza stores in Hong Kong have become twelve-dollar stores today (1st October).

Oh well, blame it on inflation.

For those who don’t know, Jusco $10 Plaza sells a wide variety of household goods at amazingly low prices — HK$10 (US$1.27 or 83 pence) a piece for practically everything up until yesterday, or HK$12 as from today. It has been selling stuff for 10 bucks here for something like 15 years and today’s the first price increase.

Talk about keeping prices down for the longest possible time.

The stores are now renamed Jusco Living Plaza. The 25-store chain in Hong Kong is affliated or allied with Daiso Sanyo Co. Ltd. of Hiroshima, Japan.

(You know, Hiroshima, one of the two places that ate the A-bombs back in whenever.)

In 1977, Daiso pioneered 100-yen shops in Japan and now has 65% of the 100-yen shop market worldwide. It has 2,570 stores in Japan alone, plus 563 stores across 24 other countries, which is one gigantic corporation I never knew before.

To all intents and purposes, Daiso is the very model of sustainable business that business schools all over the world has been talking about.

Jusco/Daiso is one incredible store. It sells from porcelainware to oddball fake tattoo sleeves, and a lot more besides. Unusually, it’s the only store I know of that sells products specifically tailored to geriatrics (like you and I are going to end up being), like cups with quick-slip handles and germanium soap.

I suppose you could call it the Japanese version of Wal-Mart, but it’s probably more like the British (rather than American) version of Woolworths of the 1970s.

Just my twopence (3¢) worth.

© The Naked Listener’s Weblog, 2011. Images via Jusco.

4 Responses to “Ten dollars become twelve dollars”

  1. Ed Hurst said

    Um, here we call them “dollar stores” — Dollar Tree is a major franchise in Central Oklahoma. I haven’t bothered to check their franchise map. I visit them for cheap imported fruit jams, which don’t have high fructose corn syrup, but real sugar.


    • Oh, yes, dollar stores! How could I forget ‘dollar stores’? Blame it on long living in Hong Kong to forget that. Mind you, a dollar is only HK$7.80 here, so that’s nearly half price compared with here.

      Daiso here doesn’t carry fruit jams (I know the real sugar ones you’re talking about) – but they carry these green tea buckwheat soba noodle sticks. Each packet is good for three or four meals, but would cost five or six times if eaten at a restaurant.


  2. Yaxue C. said

    People’s Store? As you can see, I am still feeling very “national” (by my time I am still on the National Day).


    • Kind of like those “China Emporium” stores that sell those oddball “revolutionary” durable goods like glazed mugs, buttons, white plimsolls – except Daiso stuff is modernised quite a bit and more Japanesey. But the prices are hard to beat in an expensive town like Hong Kong. The food section in each of the stores varies in what they carry, but all the foodstuffs are made in Japan, which for that price is a helluva good deal.


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